Next to leather tanning, cloth dyeing is about as environmentally dirty as any industry can get. Yep, it’s right up there with coal-fired power stations and aluminum smelters!

But this Dutch company has developed a totally new, totally innovative and totally clean way to dye cloth. And it doesn’t even use any water! In fact the cloth can be used immediately.

The active ingredient (apart from ingenuity)? That good ol’ greenhouse gas, CO2…