A recent anti-obesity law in the UK bars large stores and supermarkets from showcasing sugary and fatty treats in prominent locations near checkouts and entrances.

However, it seems the new legislation isn’t keeping Krispy Kreme’s CEO, Mike Tattersfield, awake at night.

Tattersfield told the Financial Times on Tuesday that Krispy Kreme fans can simply be “trained” to find their favorite sweet treats in any grocery aisle or anywhere else you hide them!

No one knows better than he that the only way to keep donuts out of the hands of consumers is to forcibly pry them from their sticky, sugar-coated fingers.

Obesity 1 – Health 0