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Google and Apple Unites: The Fight Against Location Tracker Creepers

Smartphones are indispensable in the digital era, granting us seamless access to information and connectivity.

Concerns about privacy and the misuse of personal data have significantly increased particularly in relation to location-tracking technology.

Tech giants have joined forces to combat the issue of location tracker creepers.

The collaboration aims to enhance user privacy by creating a standard that will prevent websites and online advertisers from tracking users without their consent.

The industry specification will provide a framework for implementing privacy-preserving measures across different platforms and devices.

This initiative will rely on Apple’s Intelligent Tracking Prevention (ITP) and Google’s Privacy Sandbox.

The partnership seeks to strike a balance between user privacy and the needs of online advertisers.
The partnership seeks to strike a balance between user privacy and the needs of online advertisers.

The specification will limit user tracking across websites by mandating explicit user consent for tracking.

Apple and Google collaborate to establish a unified strategy for addressing invasive tracking practices within the industry.

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