Smartphones are indispensable in the digital era, granting us seamless access to information and connectivity.
![](https://ideas24.co/wp-content/uploads/2023/05/location-tracker-creepers-1024x834.jpg)
Concerns about privacy and the misuse of personal data have significantly increased particularly in relation to location-tracking technology.
Tech giants have joined forces to combat the issue of location tracker creepers.
The collaboration aims to enhance user privacy by creating a standard that will prevent websites and online advertisers from tracking users without their consent.
The industry specification will provide a framework for implementing privacy-preserving measures across different platforms and devices.
This initiative will rely on Apple’s Intelligent Tracking Prevention (ITP) and Google’s Privacy Sandbox.
![The partnership seeks to strike a balance between user privacy and the needs of online advertisers.](https://ideas24.co/wp-content/uploads/2023/06/tracking-1024x858.jpg)
The specification will limit user tracking across websites by mandating explicit user consent for tracking.
Apple and Google collaborate to establish a unified strategy for addressing invasive tracking practices within the industry.
What do you think about this?