As The Simpsons once wittily pointed out, Americans have a unique way of celebrating their country’s independence by exploding a small part of it. And this year, they are taking their love for fireworks to new heights.
The past few years, especially during the covid era, have been remarkably quiet. Perhaps too quiet. However, the fireworks industry is now making a triumphant comeback, quite literally with a bang.
In 2020, sales of fireworks for professional shows plummeted marking a 76% decrease compared to the previous year. However, they skyrocketed in 2021 by an 84% increase. Brace yourselves, because, in 2023, this figure is expected to skyrocket by an additional 3% or $93.34 per person from $84.12, according to the NRF.
Consumers are equally excited about indulging in scrumptious cookouts. When faced with the eternal question of burger, brat, or hot dog, Americans seem to be answering “all of the above” — and perhaps even adding a scoop of caviar on the side.
The National Retail Federation’s Independence Day survey, which gauges how Americans celebrate the 4th of July, reveals that per-person spending on food for Independence Day barbecues is estimated to be nearly $94.
Independence Day in the United States is a time of explosive celebrations, both in the sky and on the grill. The year 2023 promises to be a remarkable one for the fireworks industry, with spending expected to reach new heights.
Likewise, Americans’ enthusiasm for Fourth of July barbecues continues to soar. So, join in the festivities and make the most of this joyous occasion!