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A Domino’s Tattoo for Free Pizza? Challenge Accepted!

You’d be surprised what lengths people are willing to go to for free pizza.

A Domino’s location in Russia announced that they’re giving away free 100 pizzas per year for 100 years. The only requirement is a photo of their tattoo of the Domino’s logo, displayed in a prominent location.

It was a marketing campaign gone wild. A shocking number of people rose up to the challenge and got inked. More than 300 people took to social media and posted photos of their newly-minted bodies. In fact, the response was so overwhelming that the Domino’s location had to end the promotion really early.

See some of the photos below.

What do you think of this marketing campaign? Would you have gotten the same tattoo for free pizza?


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